Putting Training into Practice: Attracting Investment to the Regions

The programme that Russia is implementing to develop the human resources potential of regional tourism teams has become a key tool for modernizing the tourism industry in recent years. The initiative encompasses more than 20 regions of Russia and aims to improve the professional level of specialists, strengthen the investment appeal of the regions, and create a sustainable system to manage tourism projects. The initiative is becoming not just an educational programme, but a strategic tool for developing the country’s tourism industry. What steps are needed now to consolidate the results that have been achieved and take the regions to a new level? How can we maintain the current pace and ensure the systematic development of human resources in the interests of the entire hospitality industry?