The North as a Point for Growth: Unlocking the Potential for Investment and Tourism in Russia’s Arctic Settlements

The Arctic is at the forefront in terms of the development of the tourism industry and is seeing rapid growth in interest from private capital. The tourism market that is emerging in the North is creating a unique window of opportunity for investors, who can secure a stable position in the region by launching projects with high growth potential. The growing tourist flow, demand for active recreation and local experiences, and support for infrastructure solutions from the government all make the Arctic a point of attraction for strategic investment. Today is the ideal time to enter the market: competition is intensifying, and now is when leaders are emerging who will determine the image of Arctic tourism in the future. What conditions are essential today for taking investment decisions in the Arctic and which of them have already been ensured in practice? What is the most promising format of tourism products for the Arctic in terms of payback and demand? What is the determining factor for the success of HORECA projects in the Arctic: uniqueness, logistics, staff, or state support? What steps should investors take to make sure they do not miss out on a niche in the growing Arctic tourism market?