Ski Resort and Changing Times: Innovation, Sustainable Development, and International Cooperation

Modern ski resorts are being transformed in response to environmental requirements, technological progress, and changing tourist demands. The industry is introducing energy-efficient artificial snowmaking systems, digital platforms to manage tourist flows, and smart solutions to optimize resort operations. Sustainable development is being ensured through the transition to renewable energy, waste recycling, and educational programmes that shape guests’ eco-awareness. The expansion of services includes summer activities and cultural events, which ensures the year-round utilization of infrastructure. How are consumer preferences and demands for ski services changing? In which direction are ski resorts developing? How has digitalization affected ski resorts? What impact has climate change had on ski resorts and adaptation strategies? How can the diversification of the tourist product enhance the attractiveness of ski resorts for different types of tourists? How can the development of new destinations be balanced with maintaining a region’s ecological balance? What is the best way to develop new ski destinations and diversify the tourist product? What infrastructure projects are needed to transition ski resorts to year-round operation?